Talking to Pilates instructors who are eager to open their Pilates Studios is always exciting. It is infectious. We’d like to share some of the topics that we hear most often – suggestions that might be helpful.
The following questions can help you decide the size of the space that is suitable for your new studio.
- How many classes or individual sessions are you planning to schedule per day?
- How many people is each group made up of?
- Do you plan to run multiple sessions simultaneously?
- What kind of equipment do you need?
What about the location of your home? Even though budget is a big factor, you should still consider these factors.
- Renting office space within a commercial or retail building
- Renting space in an existing health club
- Renting space in an existing therapy or wellness center
Renting space from a club or gym is a great idea. Make sure the space isn’t near any noisy activities, such as step classes or basketball. Quiet environments enhance the mind-body connection.
Want to start a Pilates Business in Illinois
Illinois is a state that has a reputation for being one of America’s best places to live.
Illinois is a great place to live as long as you can afford the high taxes and still find work in a struggling job market.
If you’re a pilates instructor in Illinois, it’s crucial to think about securing errors and omissions insurance in Illinois. Understanding the insurance you need will enable you to protect your career and finances effectively.
Hire qualified instructors
You may plan to start your studio with only one employee: you! The quality of the instructors will be crucial to the success of your programme if you plan on hiring additional staff. Don’t skimp on your program’s quality!
Instructors must have experience with group exercises and an in-depth understanding of Pilates. Instructors should be able to modify exercises according to the needs of their participants.
Encourage your instructors to continue their education in Pilates. If you introduce new exercises, tips, and methods, your clients will be more likely to return.
Equipment versus mats
The mat classes are a good place to begin a Pilates program. Mat classes can be inexpensive, do not require much space, and serve as an “pipeline” for clients to enter your personal or small group training sessions.
It can be challenging to do matwork. This is not a sport introduction. Your instructors are vital. Your instructors are crucial.
What is the minimum amount of equipment you should buy? The size of your studio, and your budget will determine how much equipment you need to start.
Create interesting programming by knowing your demographics
Pilates exercises can easily be tailored to meet the needs of all demographics. Do you live in a community that has a large number of older adults? Pilates is the ideal exercise for older adults. You may be pregnant or a new mother. Pilates can also be beneficial to pregnant women.
Pilates can improve athletes’ performance. Studio owners across the country love specialty classes that focus on specific sports. Many of our clients currently offer specialty classes:
- Pilates for Golfers
- Pilates for Tennis Players
- Pilates for runners
- Pilates for horse riders
- Pilates for cyclists
Find out your pricing region
Studio services can be more expensive than health club sessions because they are smaller and more intimate. They also provide a more personalized service.
Consider your location when setting prices. Investigate what other Pilates studios in similar markets charge and what local competitors offer. Your services should be priced competitively.
Depending on several factors, a private Pilates session in a studio can cost anywhere between $50 and $125. Group reformer classes are usually cheaper and cost between $40 and $75. Studio packages can be offered for multiple classes to lower the cost per session. This will encourage more people sign up.
Market, market, market!
You should have a multifaceted plan to launch and develop your program.
- Your Pilates program should be known to all staff, including administrators and instructors. Update all staff via email or face-to-face.
- Talk to your Pilates instructor about how you can improve your program.
- Promoting new classes among existing members can increase their loyalty.
- External networking is important. Visit local churches, businesses and schools. Conduct demos a local office complex. Create “drop-in” cards that will allow non-members their card punched every time they attend class. After they reach a certain level, you can offer them a free class or a reduced price. Your marketing creativity should flow!